AirPods conquer the market of wireless headphones
The NPD engaged in market research, recently conducted analysis of the market of wireless headphones and came to the conclusion that Apple AirPods significantly increased sales and «revive» it.
A report from NPD says that sales grew by 22% (measured in monetary terms). In the study mentioned manufacturers Bragi and Doppler Labs as pioneers in the segment of fully wireless headphones, but their influence was insufficient. The market entry of larger players such as Apple, has given significant impetus to sales.
Since the beginning of the year, it has sold 900,000 pairs of wireless headphones, with most of them is AirPods. The reason for this was low price headphones loud the name of the California company and interest to the processor W1.
To work around the Apple, beginners like Bang & Olufsen and Sony will have to offer a higher quality sound or something new in terms of functionality.
AirPods went on sale in December 2016 at a price of $ 159. Headphones equipped with a processor W1 and work up to 5 hours on a single charge.