“Black Friday” in Russia was a lie
“Black Friday” came to us from the United States — is an ancient tradition to arrange the sale on the last Friday of November — that is, the Day after Thanksgiving. “They have” a certain number of products are sold with discounts up to 90%, which many Americans take a vacation in order to knock in the shops and grab a “freebie”.
In Russia, the imposition of cultural traditions of the United States is not as successful. As Valentine’s Day has become a Day of the seller of greeting cards and Teddy bears, and Black Friday became the day of the arrogant marketer.
Writes Tdaily, most of the “discounts” was the most that neither is a trivial deception, which it was hard not to notice. Users of social networks actively shared found “rides unprecedented generosity” of the Russian retailers.
For example, “MediaMarkt”: to “black Friday” Bosch steam generator worth there, as well as the market average, about 12 thousand rubles. But specially in honour of the sales price has increased to 16 thousand, and wrote that once, they say, he was worth 23 thousand and you save as much as 7!
However, someone may not know how much the steam generator and not to use a search engine. But to count on the store selling Huawei P9 for 41 thousand rubles, and claimed that this smartphone cost 85 thousand — is unclear. By the way, he just Huawei on its website held a sale and offered the same P9 for 30 thousand instead of 40. And, in General, it is clear that the smartphone could cost 85 thousand, so asking for the iPhone 7 Plus with a maximum memory.
And again “MediaMarkt”: penny clipper was worth 1399 rubles, was 1499 and it supposedly discount 500 rubles. Actually you just would overpay superfluous 100.
The same thing happened in brick and mortar stores. For example, here is a monitor that was on sale for 9499 rubles, just offered for the… 9499 rubles, but stick it with the yellow price tag with a picture of a nearly 30-percent discount. Old price tag under the yellow label is clean forgot, and now the deception they know everything.
Calculation during sales is always the same: that the consumer does not know how much the item really costs. It still somehow works, for example, in clothing stores where the product is unique and is only sold in one place. But with technology, you can always check what was happening.
Of course, the price of 85 thousand for smartphone Huawei and so obviously invented, but many retailers love to “play” on the fact that electronics is getting cheaper with time. For example, now Samsung launched the campaign, in which when purchasing a smartphone Galaxy S7/S7 edge manufacturer produces and budget tablet. But to buy a phone you need at the price from 50 thousand rubles — that is, to pay him as much as he was worth at the time of the announcement, although in retail enough offers with prices 35-40 thousand.
Best friends of the buyer during the sales is “Yandex.Market”, where you can compare commodity prices in different stores. And bring the crooks to clean water will help the cache of search engines, simply start a search by product name and select in the results “cached”: the results will be quite amusing.