Bonus program Google Play Points provides rewards for downloading paid apps
Google is expanding the effect of the bonus program Play Points, which was launched last year in Japan. Starting this week, users of the virtual store content Google Play in United States can receive bonuses for purchased apps.
Users will be able to join the bonus program directly in the Google Play store. Earn points by downloading popular applications, a list of which is updated every week. In addition, extra points are given for participation in the shares, which are held regularly. Thus, Google encourages users to buy not only games and apps, but also movies, books and other content. In addition, the earned points can be sacrificed in favor of any non-profit charitable organization.
The program Play Points are divided into four levels. The higher your level, the more points you get for every dollar spent. At the bronze level users get 1 point for $1, while achieving the platinum level will earn 1.4 points per dollar. It is worth noting that the user needs to maintain a certain level of expenses to be made in the program level remained. Otherwise, it will be a gradual decrease, even if you managed to reach platinum level.
We can say that Google’s distribution of the bonus program in Google Play tries to motivate users to make regular purchases, paying attention not only on the game and the app, but on other content, which is not so popular. When the program Play Points will start to operate in other countries, is still unknown.