Counterpoint: the market leader of wireless in-ear headphones in 2020 will remain the Apple
The study conducted by Counterpoint Technology Market Research, says that the global market for wireless headphones fully submersible type is growing rapidly.
Thus, in the fourth quarter of last year, shipments of the mentioned devices amounted to approximately 51 million units. Growth compared to the third quarter of 2019 more than 50 %.
If we consider the industry in monetary terms, its volume reached $6.6 billion For comparison: in the third quarter of 2019 this figure was equal to $4.1 billion.
Undisputed market leader is the Apple: the share of this company in the last quarter of 2019 accounted for about 41% of the industry in units and 62% in the money.
The five largest players of the market in terms of shipped devices also included (in order of decreasing share) Xiaomi, Samsung, QCY and JLab. In terms of revenue after Apple settled the Beats, Jabra, Samsung and Huawei.
In the segment of headphones costing more than $100 over 80 % of the market held by three companies — Apple, Samsung and Jabra.
Analysts at Counterpoint Technology Market Research suggested that this year Apple will continue to hold a leading position. For 2020, the company may ship more than 100 million wireless headphones fully submersible type.