How to use links to promote your business online
Despite such powerful changes is still relevant the problem of business promotion on the Internet. Some of the tools during a pandemic, not only did not worsen the position, but also had the potential for development. In particular, the optimization of websites in search engines and promotion links.
Links to third-party resources allows to increase the credibility of the company website in the search results. Such links are called «eternal», as they are placed on the pages of popular resources in perpetuity.
- Paid a one-time publication specific to the donor site, the actual long period of time with long lasting effect.
- Website promotion links attracts additional traffic.
- Due to organic placement within the text, these links work better than direct advertising — they do not cause rejection among users.
- Increase the reference mass is a powerful SEO tool.
On what to look for before you promote the links
First. Eternal links to high-quality donor resources are not cheap. If there are restrictions of advertising budget, is to place links in the publications of local and specialized media. To by posting links directly in the publication or by using a special service type Gogetlinks, PRNEWS.IO, Miralinks, Rotapost, Blogun etc.
Second. For website promotion it is extremely important to rank donor. Resources that are respected by the search engines, you must have an impressive reference weight. It makes no sense to pursue cheapness and to buy links on weak areas. The more you do not need to intentionally «drive» traffic — this can lead to sanctions, which affected the site-the donor site-the customer.
Third. Reference is not the only method in order to be in the Top of issuance. Posting links is one of the many components of a comprehensive work.