Huawei Consumer Business Group announces the results of the first half of 2017
Huawei Consumer Business Group (hereinafter – Huawei CBG) today announced the results of its operations for the first half of 2017. Revenue from sales of Huawei 105.4 billion yuan, up by 36.2% more than in the same period last year. In the first half of the year was delivered 73,01 million smartphones, which is by 20.6% more than in the same period of 2016.
In the first quarter of 2017, according to analyst firm IDC, the share of Huawei in the global smartphone market was 9.8%. This growth contributed to a significant increase in sales of smartphones of the middle and high price segments in key markets. Huawei estimates the growth of its market share in mainland China to 22.1% and increase deliveries by 24% compared to the same previous period. Huawei also notes positive trends in Europe, reported an increase of 18% and stable performance in the East-Central and Northern Europe. In addition, Huawei CBG feel unprecedented growth in the Asia-Pacific region, including Thailand, Malaysia, Japan, South Korea and Russia. According to research companies GfK and Sino, the smartphone Honor from January to may this year, has become a leader in Internet sales and have generated the most revenue in China.
Sales growth is also reflected in the growing popularity of Huawei as an internationally recognized brand. In 2017, Huawei took the 49 place in the ranking BrandZ”s Top 100 most valuable brands in the world, the 88th place in the ranking of most valuable brands in the world Forbes and 40th place in the ranking of most valuable brands in the world prepared by the Brand Finance Agency.
The growth in the popularity of the Huawei brand continues to evolve and sales strategy. By the end of the year Huawei expects to expand its retail network to 56 thousand shops. That on 21 thousand more than there were in may 2016. These stores correspond to the strategy to promote the image of high-quality premium devices.
Huawei plans to achieve long-term growth including through applications for the production of innovations in the field of artificial intelligence and machine learning. Consumer Business Group intends to put the smart devices that will “guess” about the needs of the users and as organically “fit” into everyday life.
In the 15 international research centers and 36 joint innovation centers Huawei is working on new technologies, including sensors and data management, improving corporate processor Kirin. Huawei is also developing their own innovations, cooperating with such leading companies as Leica, Dolby, Microsoft, Intel and Google.