Huawei took the 25th place in the annual ranking by Brand Finance Global 500 2018
A respected global consulting Agency Brand Finance has published a rating of the most expensive brands in 2018. Huawei took the 25-th place with the value 38,046 billion. The brand value increased by more than 50% compared to the previous year.
Brand Finance annually estimates the cost of thousands of famous brands and is one of the most reputable agencies in this area. Strict selection criteria include not only the Index of brand strength (BSI), but also brand loyalty, marketing, investment and other indicators.
Annual announcement of the results of evaluation is always accompanied by active discussions, so as to get the rating for companies means international recognition of their influence and status.
It is noteworthy that in recent years the position of Huawei in the annual ranking by Brand Finance Global 500 has appreciated almost twice. So, in 2016, the company occupied 47-e a place, in 2017 – the 40th in 2018 was awarded to 25-th place.
In addition to the annual promotion of Huawei in the list of Brand Finance, the company is also featured in the rankings of the Top 100 Brands and the Best 100 Brands, compiled by Interbrand and BrandZ, respectively. This trend indicates the effectiveness of the efforts made by the company for permanent forward.