Long life the iPhone has become a major problem for Apple
Forecasts for the next quarterly report of Apple show that the company can expect a drop in iPhone sales. Given that its main income is on smartphones, the situation looks dangerous enough. In addition, it introduced another problem — although the iPhone 7 and 7 Plus was more popular than the predecessors, they failed to outpace sales of the iPhone 6 and iPhone 6 Plus. Analysts are trying to understand what is the main problem preventing the increase of sales of smartphones Apple.
Some experts are of the opinion that the problem lies in the design of similar devices. Releasing iPhone 6 and iPhone 6 Plus in 2014, the company has attracted users who were not satisfied with a 4-inch screen. In this respect, the iPhone 7 and iPhone 7 Plus has offered customers anything new, which ultimately had a negative impact on the popularity of smartphones.
But those users who are not satisfied with the large display, we decided to refuse the renewal of his compact iPhone. To support the loyalty of such customers, Apple released the 4-inch iPhone.
But this is only one of the versions.
In fact, the advent of the compact telephone was not enough, and many are not in a hurry to upgrade to the iPhone. If a person is satisfied with his current iPhone, then why should he pay for the same device, though slightly improved?
Apple can be proud of the highest rates of customer satisfaction. The head of the Corporation Tim cook reminds us of this at every opportunity. Maybe that’s why users are in no hurry to upgrade to the iPhone: a happy with the device and see no need to upgrade.
Apple is trying in good faith to extend the service life of the old iPhone by optimizing iOS to work on the older models. A recent example is the release of iOS 10, who literally breathed life into devices in 2012. Agree that the possibility of the iPhone 5 to date exceed the capacity of the same Galaxy S3 that came out at the same time.
Most users are enough to on their smartphone stably main things: a web browser, clients of social networks, email and simple games. Many are looking for top-end characteristics, and therefore I see no reason to move on to the next-generation iPhone.
While the Apple ecosystem grew after mobile devices sales, clients and management happy. Long update cycle was not a big problem. But now Apple enters the stage when you need to exert more effort to maintain the same sales volumes and to avoid failures according to the results of the quarterly reports. This means that the company must focus on solutions that will encourage the owners of older iPhone to update your device.
One of those proposals was the iPhone Upgrade program, under which the company provided everyone with the opportunity to buy a smartphone in installments. The client signs a two-year contract with a partner Bank and gets a new device, paying only 30-40 dollars a month. The overpayment in this case is about 20%, but the buyer will additionally get the extended warranty AppleCare+. Thus within a year, the user is guaranteed to receive a new iPhone model, while continuing to pay the same monthly payments.
The upgrade program of the iPhone is ideal for new customers, but Apple also seeks to motivate the current owners to change your smartphone to a new model. In 2015, Apple attempted to do it, showing a special banner ads for iPhone users experienced when they launched the App Store.
In early 2016, Apple updated the iPhone software Upgrade, inviting everyone to donate your old smartphone and pay the remaining amount in installments. This plan is called Trade Up With Installments and allows you to pay for a new gadget only $15 a month. In this case, the buyer will not be able to get a new iPhone model a year, but, anyway, this move allows Apple to increase the share of new devices in its ecosystem.
A contingent of users who refuse to buy a new iPhone model until their current device will not turn to dust, will always exist, but Apple will seek to reduce the share of such clients.