President of Sony Mobile told about the strange names of smartphones, 5G and the future
Why Sony decided to add to the name the designation of Mark II in the names of their smartphones? Why only Xperia Pro has received the support of millimeter wave (28 GHz) 5G? For whom is this camera? It is only for professionals or for ordinary users? For these and many other questions of Japanese AV Watch said in an online interview the President of Sony Mobile Mitsui Kishida (Mitsuya Kishida).
Smartphones Sony Xperia and Xperia 1 II 10 II were named as such because the company wanted to emphasize the idea of constant evolution. The number “1” will always mean “leader”, and “10” in turn speaks of “serednjachki”. In addition, a new approach to the names is an attempt to demonstrate stronger links and integration with the manufacturing unit digital camera Sony.
As for the Xperia Pro, the President of the mobile division Sony sees this camera as a professional tool. In addition, in contrast to the wide distribution of frequencies less than 6 GHz, support wireless technology mmWave (millimeter wave) will have to wait for some time. So there it is only in this machine.
An integral part of the new Xperia Pro is the presence of HDMI connector. The team that created the smartphone, from the very beginning wanted to see how the device will look as the second screen of the camera Sony Alpha. However, Mr. Kishida wanted the Xperia Pro was available for purchase in all sales points.
By the way, most of these points. Sony has signed an agreement with various Telecom operators, which will deal with the implementation of the model Xperia 1 II (launch officially moved to may). At the same time, the company is considering how to sell the smartphone through its own channels. Currently, however, Sony is engaged in retail through its own website. All links for purchase are in stores local partners.
Kishida noted that Sony worked on the possibilities of the camera’s autofocus, implemented support technology, which was only available in cameras of the Alpha. According to him, the other is used TOF-camera for additional features AR (augmented reality, augmented reality). But, in his opinion, the TOF outperforms as assistant technology AF, especially in low light.
None of the new smartphones not supports a resolution of 8K (7680 ? 4320 pixels). According to Kishida, the format and look nowhere. In his opinion, this will become relevant only in the case when most users will run the concept of “shoot, share, watch”.
At the end of the interview the President of Sony Mobile told how the company was affected by the pandemic COVID-19. In General — in any way. In addition to the transfer of MWC, where they were supposed to show the previously announced news, all is going according to schedule. Unlike the majority of other companies whose devices are manufactured in China, gadgets Sony are going in Thailand. And although the country was also hit by the coronavirus infection, the company makes every effort that all went according to her plans.