Samsung has risen to 6th place in global ranking of Interbrand 2017
Samsung Electronics said this year took the sixth position, up from last year by one level in the annual ranking review, best global brands Interbrand. The brand value of Samsung amounted to 56.2 billion dollars, which is 9% higher than last year.
Samsung is in the TOP 10 of Interbrand’s list from 2012 to 2017, demonstrating the continuous growth of brand value.
The achievement of this year is of particular importance, given the difficulties that Samsung faced last year. Interbrand in its assessment noted the rapid recovery of the company after the crisis Galaxy Note7, the successful launch of flagship products and impressive financial performance of the company.
In particular, Samsung has once again confirmed its global leadership in the mobile market, thanks to the successful launch of the Galaxy S8. The company also received a record profit in the segment of memory that had a positive impact on the growth of brand value. In addition, Samsung has received numerous awards for its innovative products, developed taking into account the views and wishes of the consumers, such as the refrigerator, Family Hub, a platform supporting «Internet of things», and washing machine AddWash with the function of refilling the linen during washing. Finally, the company has opened new horizons in the market of TV on line television QLED technology of quantum dots and stylish TV The Frame.
«Our achievements to improve the lives of people contributed to the growth of brand value, said young Hee Lee, Director of marketing for Samsung Electronics. – Our new ranking suggests that our efforts to restore consumer confidence in success».
The value of the brand
(US dollar; millions)