SMARTtech: QR code as a form of advertising
Today the main part of an advertising image in the United States, Western Europe and Asia — are QR codes which are a special black-and-white squares. Data unreadable human characters hide a lot of information that may not put even advertising on billboards. This modern technology was made by the Japanese company Denso Wave in 1994.
Now this type of advertising is ubiquitous on the Internet, in magazines, business cards, and outdoor advertising. The same applies to equipment and machinery, for example, coffee makers and coffee machines, which are rented here. In one click you can find out how to put in my office a similar model with the same delicious coffee.
However, not many know what is hidden and what is a graphic picture of a stake. The abbreviation QR appeared from the reduction of quick response (eng. «a quick response»). Sometimes you can find marking in the form of a two-dimensional bar code or matrix code.
In comparison with the usual barcode, QR code has huge advantages, one of which is the ability to hold information in 4296 characters. With such napressovannogo square, the entrepreneur has the opportunity to spread information about their company, current stock or about yourself. This kind of code requires minimal space and has the ability to display characters and binary information. In case the damage occurs, the third stored information can be recovered. Its popularity has arisen in connection with a large spread of various types of mobile devices (smartphones, mobile phones, laptops, etc.). At the time, as reading information from conventional barcodes require specialized equipment, this code can be scanned using cameras in laptops or mobile phones. So, for example, in Japan the QR code can be found in almost any advertising media, or product. Using your smartphone, the person interested in any product with the QR code, can scan it and to find in the Internet detailed description of the method used, and the technical characteristics of this product. Thus, it is easy to use information is the main good reason that served as the global spread of QR code in advertising.
Using a QR code in many types of outdoor advertising and interior printing is considered to be a novelty, however, this technology is quickly gaining popularity. The novelty of this type of advertising is also a kind of bonus, because the attention of many people are attracted to things previously unknown. Thus, choosing a QR code, you can be sure that will attract a new audience. Absolutely any, even a small firm has a chance to place in the Billboard or finishing information about yourself and your firm, at the same time, interested potential customer, without wasting time, you will be able to get all the data on your mobile device.
Thus, according to Smartphone.ua QR code is a highly efficient outdoor advertising because every person can easily «remember» or «record», most of the required information is presented in another advertising medium. Taking advantage of this innovative technology, you combine the «memorability» which enables the application of QR code in advertising and the accessibility of the entire population of information.