The Fitbit has not yet decided to sell the company or not
Manufacturer of wearable electronics Fitbit talks with the investment Bank, studying the possibility of their sale in the context of transition from the release of smart watches to the release of smart watches. This was reported by a source with reference to informants familiar with the matter.
Fitbit competitors in the segment of smart watches are Apple and Samsung Electronics, which already occupied most of the market.
At the time, the company Fitbit dominated the segment of smart watches, but now its position was undermined by Huawei Technologies and Xiaomi offering more affordable models.
According to informants, the issue of the sale has not yet been resolved and while there is no certainty that Fitbit decides to sell. However, the company held talks with investment Bank Qatalyst Partners about whether she should attract potential buyers. The Bank is trying to convince Fitbit to explore options, asserting that he can attract interest in acquisition from Google and private equity firms.
Fitbit, the market capitalization exceeds $ 1.1 billion, but the company recently lowered sales forecast for the year 2019, citing disappointing sales of the recently released smart watches cheap the Versa Lite.