The world price of smartphones jumped up
In the third quarter of 2017 the average price of a smartphone sold worldwide rose by a record 7%, when compared to the same period of the previous year, according to research company GfK. Just over a quarter of the world were sold 366,6 million smartphones, which is 3% more than in 2016, While the total value of units sold showed an annual increase of 10% to $116.8 billion
According to the Director of global research Telecom at GfK Polifke Arndt (Arndt Polifke), the increase in the average price gives vendors a unique opportunity to increase sales in the money, even in those regions where they fall in pieces. All major brands such as Apple, Google, HTC, Huawei, LG, Moto, Nokia, Samsung and Sony have either released or are preparing to release expensive models that are going to impose on the buyer. For the consumer, are becoming increasingly important such characteristics as protection against water and dust, the amount of memory and battery, sound quality, good camera and the ability to shoot video, finally, frameless display and biometric sensors. So in future models is expected to further improve these parameters.
In Western Europe, which is a Mature and well-saturated market, smartphone sales in units fell in the last quarter by 7%, to 30.9 million devices. However, they showed an increase to 4%, reaching $13.7 billion, the Average price for sold smart phone showed an annual increase of 11%. If in III quarter of 2016 in Western Europe, only one of the 16 smartphones were sold at a price above $900 in the last quarter – one of eight.
If we talk about the number of devices, the annual sales decline in this region has been observed for the fourth consecutive quarter. Specifically, in the third quarter of 2017, one of the reasons was the delayed release of the iPhone X. By the end of 2017, GfK expects the region’s sales growth of 6% in money, and for Germany the decline in sales of the pieces will be 7% and UK and France about 8%.
Central and Eastern Europe
In Central and Eastern Europe during the third quarter of 2017 were sold 22.3 million smartphones, which is 9% higher than the same indicator for the previous year. Money sales totaled $5.4 billion, showing annual growth of 26% in connection with the demand for more expensive devices.
GfK particularly notes the growth of smartphone sales in units in Russia and Ukraine – 10% and 19% respectively.
The forecast for the region for the entire 2017 were as follows: to be sold for about 85.2 million units, which is 9% more than in the previous year.
North and Latin America
At the end of last quarter in North America, has sold 49.3 million smartphones, which is 1% less than last year. The decline followed the growth in the previous quarter. The growth of sales in money amounted to 1%, which brought them to a level of $19.1 billion.
In Latin America during the quarter were sold of 27.8 million smartphones with a total value of $8.8 billion and sales Growth in units was 11%, in money – 13%. A significant increase in demand was recorded in Brazil by 17%.
In China in the last quarter it sold 117 million smartphones with a total value of $38,3 billion sales Growth in units was 5%, the money – 20%. The average price of a smartphone sold increased by 15%.
By the end of 2017, GfK expects China to be sold 464 million smartphones, and the demand in units will increase by 4%, while sales in money – 16%
In the developed countries of Asia, there was a decline in the demand for smartphones 7%: for the quarter, it sold 16.4 million vehicles. This region became the only one which was recorded also a decline in the money by 9%, to $10.3 billion.
One reason for the decline in the region was a significant decline in demand for smartphones in South Korea – 15%.
In the developing countries of Asia was sold to 57,7 million smartphones worth $10.5 billion and sales Growth in units was 5%, in money – 21%.
In the middle East and Africa were sold 45.2 million smartphones, which is 8% more than the same indicator for the previous year. In monetary terms, sales totaled $10.7 billion, showing an increase of 5%.