Time medium: coronavirus changing the structure of demand for smartphones
Plans for expansion of 5G networks begins to interfere with the logistical blockade of many regions in terms of coronavirus. The older models of smartphones that support 5G relied on the status will now demand is less. There is a “time average” machines with a reasonable mix of functionality and price.
The DigiTimes citing traditional industry sources reported that the biggest players in the smartphone segment are beginning to revise their plans for the promotion of expensive new products. Samsung and Huawei have already cut orders for components for the production of smartphones in connection with reduction in demand and the strongest trend is seen in the upper price segment.
The new strategy in a pandemic implies a shift of priority on the promotion of smartphones in the medium price range with intensified price competition. Manufacturers will try to capitalize due to turnovers, they will try to sell more smartphones, and affordable prices in times of economic uncertainty will be the best way to attract a buyer. New strategies are already beginning to adapt to suppliers of components — for example, optics, embedded in smartphones cameras. According to rumors, will not be even Apple, which in this quarter may represent the so-called iPhone SE2. This smartphone the company will be able to sell, sold around 30 million units.